3 e-cigarette makers launch ad campaigns

01/5/2014 | MediaPost Communications

E-cigarette manufacturers Blu, Vuse and Njoy are stepping up marketing campaigns with three different approaches to attract New Year's resolution makers who want to quit smoking. Njoy plans to spend $80 million on marketing worldwide in 2014 led by its humorous "Friends Don't Let Friends Smoke" campaign, which combines television, radio and outdoor media with digital.

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