Chocolate predictions for 2014

01/5/2014 | (France)

Some changes are coming in the chocolate market in 2014, according to Confectionery News. Retail prices for chocolate are expected to increase as the price of cocoa continues to rise, which may cause manufacturers to reduce costs or change the shape of products to reduce size while maintaining the retail price. With the rise of cocoa prices, experts expect the chocolate world to develop into a two-tier market, where manufacturers position themselves as either premium or affordable. China will be the market to watch with premium products catering to Chinese tastes driving consumption.

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