Staples fiddles with its logo to pique fan interest

01/5/2014 | ClickZ

To generate buzz for its new product lines, Staples is dropping the iconic bent-staple "L" from its logo and inviting fan comments with the hashtag #WhatTheL. "We're so serious about our expanding selection, we're changing our logo. Every day, you'll see a different product that you might not expect we carry," the company website states.

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