Safeway says BSE reports haven't hurt sales of new beef line

01/6/2004 | Contra Costa Times (Walnut Creek, Calif.)

Safeway unveiled its Rancher's Reserve beef in September, touting the brand's tender cuts as part of the grocery's latest growth initiative. While some wonder if reports of a BSE case in Washington could harm beef sales, Safeway is reporting no decline in sales of the beef line.

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Contra Costa Times (Walnut Creek, Calif.)

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