Commentary: Start the conversation with consumers

01/6/2008 | Advertising Age (tiered subscription model)

Successful marketers start a dialogue with consumers via social media, instead of relying on the "monologues" of traditional ads, according to Patrick Hanlon, founder-CEO of Thinktopia, and Josh Hawkins, director-corporate communications at Brightcove. "Embrace this brave new dialogue, and your brand zealots (sometimes even your detractors) will reward you for it," they write.

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