HBO plugs in headphone promo for "Big Love"

01/6/2009 | NYTimes.com

To promote the new season of "Big Love," a drama about a polygamous family, HBO is installing billboards in New York and Los Angeles that feature headphone jacks that allow passers-by to plug in and listen to people confess secrets. The campaign, by BBDO New York and other shops, is based around the tagline, "Everyone Has Something to Hide," and also includes a microsite and performing street teams in major cities.

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