Focus on campaigns, platforms propels R/GA to top

01/6/2010 | MediaPost Communications

R/GA, already a magnet for awards, adds another: MediaPost's Agency of the Year. The shop's diverse interactive and traditional portfolio includes the wildly successful Nike+, as well as the viNe geo-tagging diary application for Nokia's Nseries phones. R/GA's "solutions lie as much now in building out technology-infused foundations upon which to layer specific marketing campaigns as it does on the campaigns themselves," Catharine Taylor writes.

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