Forecast: SMBs to account for a quarter of social spending by 2016

01/6/2012 | Street Fight

Small- to medium-sized businesses are getting serious about social media, according to a Borrell Associates report, and could account for almost a quarter of total spending on social media marketing by 2016. The research group expects local social media spending to boom from $1.1 billion in 2011 to $7.8 billion in 2016.

View Full Article in:

Street Fight

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX