Google expands trial of e-mail-collection ad units

01/6/2012 | Search Engine Land

Google has expanded its trial of AdWords units that allow marketers to collect e-mail addresses directly within the ad unit. The units allow single-click subscriptions by users who already are signed in with their Google log-in. "[O]ur team is getting a lot of interest from advertisers ... These ads help businesses gather new leads and enable users to easily get relevant information and ask for quotes," a Google representative said.

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