How should Yahoo!'s new CEO approach the agency world?

01/6/2012 | MediaPost Communications

With his strong tech background as head of eBay's PayPal unit, new Yahoo! CEO Scott Thompson is seen by some as a leader who can spur innovation in his latest post, perhaps through programmatic ad buying through exchanges and real-time bidding. Others say that Yahoo!'s sales force needs to become more flexible and its ad platform and systems require updating. With these priorities, "Thompson's product background could make him a wise choice," said Jordan Bitterman, social practice lead at Digitas.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA