Make time for a full link audit

01/6/2012 | Search Engine Optimization Journal

Marketers should regularly conduct an audit of all the links to their site, writes Nick Stamoulis. Though it can be arduous, a visit to each link bringing inbound traffic can help marketers determine its nature and how the link is working as part of the company's larger search engine optimization strategy. Regular audits can expose gaps in your link-building strategy, as well as areas where your site might be vulnerable to search-engine changes.

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