Versatile blogs support content-marketing goals

01/6/2012 | Marketing Interactions Blog

Blogs have various business uses, which may help explain why more B2B companies are investing in blogs, Ardath Albee writes. Blogs can be fuel for social media or e-mail efforts, they can aid search results and even serve as a landing page for other content, she notes. Blogs also can be used to develop ideas and cultivate leads, she adds.

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