Wal-Mart snaps up mobile-marketing agency

01/6/2012 | MediaPost Communications

Wal-Mart has acquired mobile agency Small Society in a bid to bolster its @WalmartLabs mobile-development team. It's unclear what that means for the retail giant's mobile strategy, but marketers should watch closely for further developments, writes Laurie Sullivan. "The company ... knows how to sort and sift through the bits and bytes to identify the most meaningful data -- something all online companies, from agencies to platform providers, will need to know how to do in 2012," she notes.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY