HBO enlists female-skewing brands to plug return of "Girls"

01/6/2013 | Advertising Age (tiered subscription model)

HBO has tapped three brands popular with young women -- Urban Outfitters, SoulCycle and Drybar -- as marketing partners for Sunday's second season debut of "Girls." The promotions include flagship Urban Outfitters stores' featuring "Girls" displays and a social media contest with prizes including gift cards to the retailer; SoulCycle's holding "Free Girls" events in New York and Los Angeles and playing the series' theme music in classes; and hair salon chain Drybar's running a series of "Happy Hours" this weekend with free blowouts, champagnes and giveaways.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY