Venerable brands populate the high-tech halls of CES

01/6/2013 | Advertising Age (tiered subscription model)

Marketers for consumer products, banks and cosmetics are among the unlikely participants in this year's Consumer Electronics Show. Unilever's Chief Marketing Officer Keith Weed says he's trying "to get a feel for the pace of change," which includes the advent of cloud computing and how that influences consumer targeting. Robert Tas, JPMorgan Chase's managing director of digital marketing, predicts "a tenfold increase in utility and customer functionality" in tech-related banking. L'Oréal's CMO Marc Speichert says personalization is transforming the path to purchase.

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