Analyst: Grupo Bimbo CSR app good for business

01/6/2014 | (France)

Grupo Bimbo released a corporate social responsibility smartphone application to promote its environmental and welfare efforts. While some industry experts question the app's ability to motivate the average consumer, they say it could prove very useful for Grupo Bimbo in a business context. "All consumer packaged goods companies -- bakeries and more -- need to be reviewing their own environmental and social responsibility efforts ... This can be something that can bring a company's efforts under one umbrella," said Tom Vierhile of Datamonitor.

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