AT&T has revealed the launch partners for its plan to let marketers pay for the data consumers use when watching their content. When ads or content from one of the partners -- Aquto, Kony Solutions and UnitedHealth Group -- are played on a smartphone, it will feature a Sponsored Data icon and cost the user nothing. AT&T hopes to expand the program, and other carriers such as Verizon have similar plans in the works.
AT&T reveals launch partners for sponsored-data program
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