B2B retention rates make engagement a crucial strategy

01/6/2014 | Direct Marketing News

Customer engagement is vital to all industries, but especially to the business-to-business community where customer retention rates typically sit in the 70% to 80% range, Jon Nace writes. B2B companies can improve their customer engagement by creating a value-added experience, using targeted e-mails based on buying history and providing customers with useful information such as how-to videos on social media.

View Full Article in:

Direct Marketing News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY