B2B retention rates make engagement a crucial strategy

01/6/2014 | Direct Marketing News

Customer engagement is vital to all industries, but especially to the business-to-business community where customer retention rates typically sit in the 70% to 80% range, Jon Nace writes. B2B companies can improve their customer engagement by creating a value-added experience, using targeted e-mails based on buying history and providing customers with useful information such as how-to videos on social media.

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