A great health care website starts with discovery

01/6/2014 | WorldOfDTCMarketing.com

As more consumers turn to the Web for health information and the route between patient and prescription becomes circuitous, having a good website is increasingly important, Richard Meyer writes. The first step in developing a website is discovering what the target audience needs, Meyer writes. "Discovery is an in-depth exploration of current-state activities, assets, process, metrics and future-state needs and wants," he writes.

View Full Article in:

WorldOfDTCMarketing.com

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Sr. Regulatory Specialist, Biotech Center of Expertise
BASF, The Chemical Co.
San Diego, CA
Food Lawyer
Cargill
Wayzata, MN
Director of Clinical Research
Regenesis Biomedical, Inc.
Scottsdale, AZ
Actuary
Meridian Health Plan
Detroit, MI
Assistant Vice President - Dental Director
MetLife
Bridgewater, NJ