A great health care website starts with discovery

01/6/2014 | WorldOfDTCMarketing.com

As more consumers turn to the Web for health information and the route between patient and prescription becomes circuitous, having a good website is increasingly important, Richard Meyer writes. The first step in developing a website is discovering what the target audience needs, Meyer writes. "Discovery is an in-depth exploration of current-state activities, assets, process, metrics and future-state needs and wants," he writes.

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