H&M will let Super Bowl shoppers buy with their TV remote

H&M is running a 30-second ad during the Super Bowl that allows customers to buy the David Beckham Bodywear products shown on the screen through their Samsung smart TV remote. The ads click through to a pop-up menu with product information and can send sales pages to other devices such as smartphones. The ad, made with Delivery Agent technology, will also work when customers rewatch the game on their DVR.

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