Insider access is key to attracting influencers

01/6/2014 | Fast Company online

Bringing influencers on board with your brand is about more than handing out samples, Cassie Hughes and Gabrey Means write. It's important to give influencers an experience along with a product, such as an event or exclusive offer that provides a first look. "If discovery is their first love, their second love is sharing that discovery, ideally offering their friends a taste of the insider access they enjoyed," Hughes and Means write.

View Full Article in:

Fast Company online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY