Insider access is key to attracting influencers

01/6/2014 | Fast Company online

Bringing influencers on board with your brand is about more than handing out samples, Cassie Hughes and Gabrey Means write. It's important to give influencers an experience along with a product, such as an event or exclusive offer that provides a first look. "If discovery is their first love, their second love is sharing that discovery, ideally offering their friends a taste of the insider access they enjoyed," Hughes and Means write.

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