"Idol" adding six off-air partners to marketing mix

01/7/2007 | Hollywood Reporter, The

Nestle and Dreyer's have inked deals with Fremantle Media and 19 Entertainment to become the first two of six off-air marketing partners for "American Idol." Although these new marketers will be most active during "Idol's" January through May run, they will be able to offer related promotions throughout the year.

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