New styles and ads spin Levi's fashion image

01/7/2007 | USA Today

New styles, new TV ads, more stores and a new CEO helped Levi Strauss post its first gains in eight years in fiscal 2005, and sales have further improved since then. Levi's is looking to add younger buyers to its customer base by building the brand's image, putting temporary stores on college campuses and shifting ad dollars to interactive media.

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