Anheuser-Busch plans brand push for 2008

01/7/2008 | Advertising Age (tiered subscription model)

Anheuser-Busch plans to ramp up marketing spending on its core brand lines in 2008, hoping to capitalize on what this article describes as volatility in the U.S. beer market stemming from the pending merger of the U.S. operations of Miller and Coors, a loss of momentum among the top imports and rising commodities prices that are expected to hit craft brewers especially hard, likely forcing them to raise their prices.

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