Five steps involved in path to sustainability

01/7/2008 | GreenBiz.com

The nation is going green one company at a time, and businesses are best advised to remember that they're not alone, writes John Davies, vice president of AMR Research's Green Technology Research. Five steps that typically are involved in going green include desire; pride in showing off green efforts; satisfaction that projects meet financial expectations; depression in realizing that some efforts to get green aren't easy; and collaboration with other companies.

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