Hyundai awards $735M media account to Initiative

01/7/2008 | Advertising Age (tiered subscription model)

Hyundai Motor America has selected Initiative to oversee media duties for the automaker's Hyundai and Kia divisions. The Interpublic shop bested incumbent Aegis Group's Carat and Havas Media in a review. According to TNS Media Intelligence, the U.S. media spend for the Hyundai and Kia brands totaled $735 million in 2006.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Product Marketing Manager-B2B
Austin, TX
Account Director
Austin, TX
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA