Vegas to roll out new marketing campaign, slogan

01/7/2008 | Wall Street Journal, The

Las Vegas is launching a new advertising program to build on its hugely successful "What Happens Here Stays Here" campaign from 2003. The initiative, called "Your Vegas Is Showing," is part of a plan to lure new visitors by showcasing the casino town's gourmet dining and high fashion offerings. There is currently some $35 billion in new construction in progress that's expected to result in 30,000 new hotel rooms by 2013.

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Wall Street Journal, The

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