Disney looks to capture young male audience

01/7/2009 | Wall Street Journal, The

The soon-to-launch Disney XD brand, which comprises a cable channel and a companion Web site that includes a social network and games, is aimed at the elusive viewing audience of boys ages six to 14. The channel is a rebranded version of Toon Disney; programming is expanding to include live-action shows, original movies, music and sports from sister-channel ESPN. Rich Ross, president of Disney Channels Worldwide, said, "We looked at the landscape and feel that girls are being served -- if not super-served, and preschoolers are also well served, but boys really haven't been."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY