Gatorade rebrands with "G" campaign

01/7/2009 | Wall Street Journal, The

In an effort to give its sales a boost, sports-drink brand Gatorade is launching a new series of ads from Omnicom shop TBWA/Chiat/Day that feature celebrities and showcase the drink's new packaging. Endorsers include rapper Lil Wayne and athletes Derek Jeter and Serena Williams.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA