Gatorade rebrands with "G" campaign

01/7/2009 | Wall Street Journal, The

In an effort to give its sales a boost, sports-drink brand Gatorade is launching a new series of ads from Omnicom shop TBWA/Chiat/Day that feature celebrities and showcase the drink's new packaging. Endorsers include rapper Lil Wayne and athletes Derek Jeter and Serena Williams.

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