J&J closes up shop at BabyCenter.com

01/7/2009 | Advertising Age (tiered subscription model)

Johnson & Johnson is shutting down its BabyCenter.com online retail store, leaving the site to concentrate on its media efforts, the company said. The site boasts about 1 million daily visitors, per traffic stats from Alexa.com, and BabyCenter global chairman Tina Sharkey said, "By transitioning into a fully featured media platform, we now have commerce media as one of the things we offer."

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