Why social nets, gaming offer strong marketing platform

01/7/2009 | MediaPost Communications

The merging of social networks with online gaming offers marketers a prime opportunity to reach an audience that accepts product placement as a part of the mix, according to Lauren Bigelow, GM of WeeWorld.com. "As virtual worlds evolve, brands will realize that valuable content makes the most successful advertising campaigns," Bigelow said.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY