Marketing mobile health care begins with a question

01/7/2012 |

Selling mobile health care that enables seniors to stay in their homes will be in large part a matter of putting what remains a new concept in terms that people can grasp, writes Neil Versel at MobiHealthNews. To those who inquire, Versel writes, the response can be in the form of a simple question: "Would you rather spend thousands of dollars a month to institutionalize your loved one in a sterile, unfamiliar environment, or would you invest a few hundred dollars in monitoring technology that would allow mom or dad to stay safe at home?"

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