3 steps to developing your company's content-marketing plan

01/7/2013 | Duct Tape Marketing

If you're looking for a way to organize your content-creation efforts, you can get started by planning out which themes you want to address this year, John Jantsch writes. Then, use this information to plan out how you are going to use delivery platforms such as your newsletter or your blog. This approach "changes the lens you use to view all the information that comes at you all day long," he writes.

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