3 tips for explaining your company in a way that connects with customers

01/7/2013 | Entrepreneur online

It's important to develop a way of telling your company's story that allows you to create an emotional connection with your customers, writes Nadia Goodman. "To stand out in today's market, define your value in human terms, not in business terms," she writes. Develop a persona that allows you to communicate the value of your company in the best way possible.

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