Ads open the door on inflammatory bowel disease

An ad campaign for the Crohn's and Colitis Foundation of America features a clown, Santa Claus, a bride and others behind bathroom stall doors along with headlines such as, "I.B.D. is no laughing matter." Neither the advocacy group nor the agency initially wanted to use any type of bathroom humor, but they say the message strikes the right tone in showing that thousands of people from all walks of life suffer behind closed doors.

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