As B2B businesses go social, tying into the back-end is crucial

01/7/2013 | Wall Street Journal, The

Business-to-business use of social media continues to catch up to consumer brands, with 68% of B2B companies now participating, according to a Chief Marketer survey. But B2B brands have to go beyond awareness, and "few industrial companies are tying information from back-end systems and social media sites together in a way that makes these efforts more effective," Rachael King writes. However, companies such as the Canadian electronics manufacturer Etratech are closing sales by showing off their manufacturing facilities with online video, and Caterpillar recently combined social media outlets with Salesforce.com.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO