Brand finds success marketing men's underwear to women

01/7/2013 | Business Insider

Working under the assumption that women often buy underwear for the men in their life, the Tommy John brand focused on creating packaging that would appeal to them. The brand settled on packaging that is chocolate brown and robin's egg blue and is designed to make women "subconsciously feel good" by reminding them of sweets and Tiffany's. The brand is now available in more than 500 stores.

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