Campaign opens the door on inflammatory bowel disease

DraftFCB Healthcare's pro bono campaign for the Crohn's and Colitis Foundation of America features a clown, Santa Claus, a bride and others behind bathroom stall doors along with headlines such as, "I.B.D. is no laughing matter." Neither the advocacy group nor the creative shop initially wanted to use bathroom humor, but they say the ads strike the right tone in showing that thousands of people from all walks of life suffer behind closed doors.

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