DISH could use its DVR to create a real-time ad-bidding service

01/7/2013 | Bloomberg Businessweek

DISH Network is looking to put its controversial ad-skipping "Hopper" technology in service of marketers by taking the "What's Hot Now" feature and allowing advertisers to bid in real time based on viewer-interest data. "DISH has unfairly gotten an anti-ad reputation, when in fact DISH is just trying to innovate. This is another really interesting potential innovation," says Warren Schlichting, DISH's senior vice president of media sales and analytics.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO