DISH could use its DVR to create a real-time ad-bidding service

01/7/2013 | Bloomberg Businessweek

DISH Network is looking to put its controversial ad-skipping "Hopper" technology in service of marketers by taking the "What's Hot Now" feature and allowing advertisers to bid in real time based on viewer-interest data. "DISH has unfairly gotten an anti-ad reputation, when in fact DISH is just trying to innovate. This is another really interesting potential innovation," says Warren Schlichting, DISH's senior vice president of media sales and analytics.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA