Disney's bracelets attempt to balance customer service, privacy

Walt Disney World in Florida will enable customers to bypass entry turnstiles and use rubber bracelets encoded with credit card data to enter the park and buy items. Customers could also be alerted by smartphone when rides are available without having to stand in line. "If we can enhance the experience, more people will spend more of their leisure time with us," said Disney Parks and Resorts Chairman Thomas O. Staggs. The technology will also allow Disney to track guest behavior, but it also allows guests to control how much information they share.

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