French telecom firm offers controversial ad-blocking service

French telecommunications company Free, which provides Internet access to 5.2 million people, has unveiled a feature allowing its users to block all ads on their Web service. The move has been viewed by many as an attack on Google, which Free sees as an ad-supported bandwidth hog, and is part of a broader debate over whether the cost of providing data-intensive services should be borne by content providers or ISPs.

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