The "huge opportunity" of mobile should not be ignored

01/7/2013 | Marketing Mag (Australia)

Mobile advertising is growing rapidly, but that doesn't mean that certain myths about the platform have been dispelled. Among other notions, we should set aside the mistaken beliefs that mobile is good only for reaching the young and that it is just too difficult to get started, writes Andrew Jacobs, co-founder of screen media company Snakk Media. "There is a huge opportunity waiting for brands willing to make their break into the mobile space, and now is the time to invest and build this knowledge base."

View Full Article in:

Marketing Mag (Australia)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA