Manufacturers hope people "like" industrial lubricants

01/7/2013 | Wall Street Journal, The

Industrial companies might not seem an obvious fit for social media marketing, but an increasing number of manufacturers are using Facebook, LinkedIn and YouTube to promote their industrial lubricants, generators and electrical components. Still, it's not always easy to build buzz. "One of the challenges as a manufacturer is that you're not always a household name, so it can be difficult to market and advertise," says William Burrows of Etratech.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO