Greater consumer trust in mobile devices and applications means that the mobile wallet, in many forms, is certain to make inroads this year, Rimma Kats writes. Already, more than three-quarters of smartphone owners use their devices at some stage of shopping, and mobile payments are a natural extension of that. "We can look to online purchases as a lesson in how fast this can occur," said Wilson Kerr, vice president of business development and sales at Unbound Commerce, noting that "consumers did not trust a website to store their credit card information not too long ago."
The mobile wallet is poised for a big year
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