The mobile wallet is poised for a big year

01/7/2013 | MobileCommerceDaily.com

Greater consumer trust in mobile devices and applications means that the mobile wallet, in many forms, is certain to make inroads this year, Rimma Kats writes. Already, more than three-quarters of smartphone owners use their devices at some stage of shopping, and mobile payments are a natural extension of that. "We can look to online purchases as a lesson in how fast this can occur," said Wilson Kerr, vice president of business development and sales at Unbound Commerce, noting that "consumers did not trust a website to store their credit card information not too long ago."

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