Samsung is first to take up Associated Press' sponsored tweets

01/7/2013 | Reuters

The Associated Press has begun to use its Twitter account -- and its 1.5 million followers -- as an ad platform. The first sponsor is Samsung Electronics, which used the platform to share its activities at the Consumer Electronics Show. The strategy of selling tweets has been used mostly by celebrities with big follower counts, although the online magazine Slate has also partnered with Samsung in the same manner.

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