Starbucks begins sampling, sharing program for Blonde Roasts

01/7/2013 | MediaPost Communications

Starbucks is promoting its relatively new Blonde Roast and brand-new Vanilla Blonde though a massive sampling campaign at 8,000 food, drug and grocery outlets. The coffee giant will also send mobile cafes on the road to six cities, and nationally, it will launch a campaign that allows consumers to earn a free cup of Blonde Roast by electronically sharing a gift card with a friend.

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