Study: Mobile accounts for a fifth of Facebook's ad revenues

01/7/2013 | TechCrunch · MediaPost Communications

Brands are now putting 20% of their Facebook ad spending into mobile campaigns, up from 14% in October, according to a Kenshoo study. A separate AdParlor study found that Facebook's new "app install" mobile format, which steers users to app-store pages, was generating particularly strong results for advertisers.

View Full Article in:

TechCrunch · MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA