Brands should pay more attention to social, experts say

01/7/2014 | Guardian (London), The

Companies increasingly understand the need for a comprehensive, well-resourced digital-marketing strategy, but many still focus on SEO to the detriment of their social media efforts, experts say. "Most organizations have a pretty good handle on their SEO strategy, but are comparatively under-resourced on their social strategies," says Salesforce.com executive Paul Smith.

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Guardian (London), The

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