CVS to review its creative; Arnold to defend

01/7/2014 | Adweek

CVS Caremark has begun a creative review that will include current agency Arnold. The move comes shortly after Helena Foulkes, a health care and marketing strategist, took over as CVS' president at the start of the year. "With the changing consumer and health care landscape, we are evaluating advertising partners to encompass our entire suite of enterprise and retail needs," a company representative said.

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