Media execs: TV is still a steady marketing tool

01/7/2014 | MediaPost Communications

At the Consumer Electronics Show in Las Vegas, a panel of executives from media leaders such as AOL and Omnicom Digital discussed the lingering influence of television in marketing even as new media options emerge. "There needs to be a balance toward leading edge. ... [But] TV is going to be steady for most clients," said Stuart Sproule, president of TBWA's Digital Arts Network.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY