Media execs: TV is still a steady marketing tool

01/7/2014 | MediaPost Communications

At the Consumer Electronics Show in Las Vegas, a panel of executives from media leaders such as AOL and Omnicom Digital discussed the lingering influence of television in marketing even as new media options emerge. "There needs to be a balance toward leading edge. ... [But] TV is going to be steady for most clients," said Stuart Sproule, president of TBWA's Digital Arts Network.

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